Understanding your business, competitors, and objectives is the first thing we do. Our goal is to make sure we’re on the same page from day 1.
At this point we’ll need the following access: Website, Google Search Console, Google Analytics. If you don’t have these, it’s not a problem.
We start by creating a baseline report to measure against our SEO efforts. This includes keyword rankings, website clicks, traffic, bounce rate, etc.
We then analyze your current optimization efforts, identify missed opportunities, and create a list of low hanging fruit(optimizations) to kick off your SEO campaign.
The next step is deep diving into your competitor’s websites, keyword strategy, and optimization efforts. We identify what they’re doing well, and where the holes are in their strategy.
Using these two pieces of research, we then move onto more in depth keyword research. We look for terms & keyword variations relevant to your industry that have a lower keyword difficulty.
Our research and findings allow us to craft an SEO roadmap specific to your business.